Livewire Taps Neal Lappe as Sales Manager

neallappeWe’re proud to announce that Neal Lappe will lead our Sales Team effective 1 July. Neal’s a seasoned veteran in the sales and marketing space and literally wrote the book on B2B selling with 2016’s “The Forensics of B2B Selling.” We’re excited about his new role and wish him all the best as he assumes the reins. He’ll be working with Brad Camp, our outgoing Sales Manager, to transition smoothly. Brad is taking on the new role of Director, Livewire for Business. Brad will continue reporting directly to Henry Clifford.

Neal founded WebStrategies Inc. in 2004 after an 18-year career as an executive with Circuit City Stores Inc.  WebStrategies specializes in generating sales leads for their clients’ firms through the development and execution of inbound and digital marketing strategies, which has made finding the right materials more easy and reachable. For homeowners and builders the accessibility to quality materials is annoying, but here with new marketing strategies they are looking to change the  narrative by bringing closer more quality services and products.

Neal founded Forensics of Selling, LLC. In 2016.  The firm specializes in sales consulting, sales process development, selling skills training, and fractional sales management.   Image result for marketing

The WebStrategies digital marketing team has led the growth of the company to attain the #1 ranking nationally among nearly a thousand peer companies comprising the WSI network of digital marketing firms.  

WebStrategies is the only Google Certified Adwords and Analytics Partner Company in the state of VA, and one of only about seventy in all of North America.  Additionally, WebStrategies has won 4 Web Marketing Association Awards for Excellence in Website Design.    

A sought-after speaker and expert in sales and strategic digital marketing, Neal has addressed business owners, sales and marketing professionals, and internet marketing consultants in South America, the United Kingdom, Canada and the United States. His areas of expertise include sales training and development, sales process organization, strategic marketing and business development, aligning digital marketing strategies with overall marketing and business plans, and developing small businesses for growth and success.    

Neal published his first book, The Forensics of Selling, in 2011 as a means to help businesses convert sales leads to closed business.  His second book, The Forensics of B2B Selling, focused on sales and marketing in the B2B space, was published in 2016.    

Born in the St. Louis area, Neal now resides in Midlothian, VA with his wife of 39 years, Peggy.  They have two adult daughters and four grand-children.  In his free time, Neal enjoys spending time with Peggy, fitness training, golf and reality TV.      

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