LIVEWIRE

Consumer Privacy Notice

For Our Website and All Digital Services

Last Updated: April 16, 2026

Livewire, LLC (“Livewire”, “we”, “us”, “our”) is committed to protecting your personal data and your right to privacy.

This Consumer Privacy Notice (“Notice”) describes our current policies regarding the collection, use, distribution, and protection of your Personal Data you share with us on our website, getlivewire.com (the “Website”), or through any of our services (the “Livewire Services”), when you visit or acquire the Services or otherwise interact or communicate with us, including via phone, text message, or email in connection with the Services.

We take your privacy seriously. In this Notice, we explain what information we collect, how we use it, and what rights you have in relation to your Personal Data. Please review this Notice carefully. By using our Services, you acknowledge that you have read and understand this Notice.

This Notice does not apply to websites or applications run by third parties that do not contain a link to this Notice. The Services may contain links to third-party sites, and the privacy statements of those sites govern their own information practices. We encourage you to review third-party privacy policies for information on how they collect and use your information.

If you have any questions or concerns about this Notice, please contact us as provided under CONTACT INFORMATION below.

WHAT PERSONAL DATA DO WE PROCESS?

Livewire may collect, use, store, disclose, analyze, delete, and modify (“process”) Personal Data as described in this Notice. “Personal Data” includes information that is linked to or reasonably associated with an individual, not including de-identified data or publicly available information.

Livewire has processed the following categories of Personal Data:

• Personal identifiers such as names, phone numbers, email addresses, mailing addresses, and contact data.
• Payment information, such as billing data and billing addresses. When you make a purchase, payment card details are entered securely through our third-party payment processor. We do not store or have access to full credit or debit card numbers; we retain only limited information such as the last four digits of the card number for verification and recordkeeping. Our payment processor is independently certified for compliance with the Payment Card Industry Data Security Standard (PCI-DSS).
• Computer, device, and technical information, which includes data collected automatically through your use of the Website or Services, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Website.

HOW DO WE COLLECT YOUR PERSONAL DATA?

• You may voluntarily provide Personal Data when you fill out and submit a contact form on our Website, request Services from us, or register a user account.
• We collect certain technical and usage information automatically when you visit the Website. We use third-party analytics tools to help us understand how visitors use our Website, which may include information such as pages viewed, links clicked, and general interaction patterns.
• We collect information through email, text, chat, and other electronic communications between you and the Services.
• We may obtain Personal Data from businesses that become part of our organization or that we work with directly, which we may use to contact you or continue providing Services.

WHY DO WE PROCESS OR SHARE YOUR PERSONAL DATA?

We process your Personal Data for legitimate business interests, including providing you with the Website and Services, fulfilling transactions, facilitating account creation, requesting feedback, managing user accounts, sending administrative information, and for other business purposes such as data analysis, identifying usage trends, and evaluating and improving our Website, Services, products, and marketing.

We may use your Personal Data to respond to inquiries and provide support. With your consent, we or our third-party marketing partners may send marketing or promotional communications. You may opt out of marketing communications at any time by contacting us at [email protected] or by replying STOP to text messages.

HOW DO WE SHARE YOUR PERSONAL DATA?

Livewire does not sell Personal Data for monetary consideration. We may use certain information to deliver targeted advertising related to our own services. This may include the use of cookies, pixels, or similar technologies that help us understand interactions with our Website. We do not share Personal Data with third parties so they can market their own products or services to you.

We do not collect or store sensitive identifiers such as Social Security numbers or dates of birth. SMS opt-in consent and any Personal Data collected through SMS communications will not be shared with any third party or affiliate except as required to deliver SMS messages or comply with legal obligations.

We may share Personal Data only when necessary to operate our business, deliver Services, meet legal requirements, or protect our interests. This may include sharing information:

• With contractors, service providers, and vendors who support our operations and are contractually required to keep Personal Data confidential and use it only for the purposes for which we disclose it.
• With financial institutions and payment processors as needed to complete transactions.
• With third parties that provide fraud monitoring, security, or prevention services, or when required by law.
• To fulfill the specific purpose for which you provided the information.
• With internal affiliates who assist in delivering our Services.
• As part of a limited business transition involving the Services you receive, where customer information must transfer to maintain service continuity.
• To comply with court orders, legal requirements, or regulatory requests.
• To enforce our terms of use or other agreements, including for billing and collection.
• When disclosure is necessary to protect the rights, property, or safety of Livewire, our customers, or others.

DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Cookies are small files stored on your device that help us improve the functionality and performance of our Website. We use cookies and similar technologies to remember your preferences, understand how you interact with our Website, and support certain features of the Services.

The types of cookies we may use include essential cookies required for core functionality, performance and analytics cookies that help us understand Website usage, functionality cookies that remember your preferences, and advertising or measurement cookies that help us deliver and measure marketing related to our own services.

You can choose how your browser handles cookies, but limiting or disabling cookies may affect how certain features of our Website and Services function.

HOW LONG DO WE KEEP YOUR INFORMATION?

We retain Personal Data only for as long as necessary to fulfill the purposes described in this Notice, unless a longer retention period is required or permitted by law, such as for tax, accounting, or compliance purposes.

When we no longer have a legitimate business need to keep Personal Data, we will delete it or take steps to de-identify it. If deletion is not immediately possible, such as when data is stored in backup systems, we will store it securely and restrict it from further use until deletion can be completed.

HOW DO WE KEEP YOUR PERSONAL DATA SAFE?

Livewire maintains reasonable administrative, technical, and physical safeguards designed to protect the confidentiality, integrity, and availability of Personal Data. These safeguards are appropriate to the volume and nature of the Personal Data we handle.

DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.

VIRGINIA CONSUMER RIGHTS

If you are a Virginia resident, you may exercise the following rights under the Virginia Consumer Data Protection Act, Va. Code § 59.1-573:

• Confirm whether we process your Personal Data and access that data.
• Correct inaccuracies in your Personal Data, considering the nature of the data and our purposes for processing it.
• Request deletion of your Personal Data.
• Obtain a copy of your Personal Data in a portable and readily usable format, to the extent technically feasible.
• Opt out of the use of your Personal Data for targeted advertising, as defined under Virginia law.

Livewire does not sell Personal Data and does not use Personal Data for automated decision making.

You may submit a request or appeal a decision regarding a request by using the methods provided in the CONTACT INFORMATION section below.

DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with Services, you have the right to request the removal of unwanted data that you publicly post on the Services. To request the removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.).

USERS IN OTHER STATES

Visitors or users who reside in certain U.S. states may have additional rights regarding their Personal Data under applicable state privacy laws. You or your authorized representative may contact us for more information or to submit a request under any applicable state privacy law by using the methods listed in the CONTACT INFORMATION section or by emailing [email protected].

CONTROLS FOR DO-NOT-TRACK FEATURES

Some web browsers and mobile operating systems offer a Do Not Track (DNT) setting to signal your preference not to be tracked online. Because there is currently no uniform standard for recognizing or responding to DNT signals, our Website does not respond to them at this time. If an industry standard for DNT becomes established and we are required to follow it, we will update this Notice accordingly.

CHANGES TO THIS NOTICE

The top of this Notice shows the date it was last updated. Continued use of our Website or Services after any changes are posted will constitute acceptance of the updated Notice.

CONTACT INFORMATION

If you have questions about this Notice or wish to contact us regarding Personal Data, you may reach us at:

Email: [email protected]
Phone: (804) 212-3841

Postal Address:
Livewire, LLC
4900 West Clay Street
Richmond, Virginia 23220

HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please email us at [email protected].