We built a dedicated Ketra Experience Center at the Livewire showroom. Walk in, experience tunable light in a real installed environment, and leave knowing exactly what to recommend to your next client.
No pressure. Book anytime, visit at your pace.
Ketra is Lutron's premium tunable lighting platform. It adjusts color temperature and intensity throughout the day to support natural circadian rhythms, and it renders color more accurately than standard LED at every level of dim.
In practice, that means a kitchen that feels bright and energizing at 7am, warm and inviting at dinner, and soft at 10pm without anyone touching a switch. A bedroom that eases into darkness. A living room that shifts with the mood of the evening.
It reads well on a spec sheet. It has to be experienced in person to land.
Live tunable light demonstrations
Watch Ketra shift from daylight-calibrated white to warm candlelight. The same room transforms completely without changing a single fixture.
Side-by-side comparison
Standard LED versus Ketra, head to head. The difference is visible to anyone in the room.
Full Lutron control integration
Keypads, mobile app, and automated scenes working together in a real installed environment.
A real conversation with our team
Spec questions, budget guidance, how Ketra fits into a renovation or new build. We make the next recommendation easy to give.
Ketra adjusts color temperature automatically throughout the day. The evening scene here happens without anyone touching a switch.
The Ketra Experience Center is a resource you can use yourself and a room you can bring your clients into.
Experience tunable light across scenes and times of day before specifying it for a project. Walk out with answers your clients will ask.
Working on new builds or significant renovations? Bring your plans. We can talk through lighting integration early in the process.
Get a technology partner in the conversation early. We work alongside your process and make the handoff to your clients clean and confident.
If a client has asked about smart lighting, this is where to bring them. The room answers the question better than any conversation.
Choose how you'd like to visit below. Option A is a general showroom visit you can book any time. Option B includes a Lutron representative for a deeper product conversation.
No hoops. It applies at the start of the project.
Having trouble with the form? Open booking page directly →
A dedicated Lutron representative joins you and your client for a deeper product dive. Ideal for projects in early design stages where lighting is a significant part of the specification. Click below to choose a time on the Lutron calendar.
Choose a Time →Opens Google Calendar. Available Monday through Friday.
4900 West Clay Street, Richmond, VA • Monday through Friday, 8am to 5pm
Questions first? Call us at (804) 212-3841
CALL US 804.616.4156
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