September Newsletter – Your Home. Your Vision.

Be proactive in your projects, not reactive.

In this month’s newsletter, Livewire Design Engineer Eli Johnson unpacks system design. Livewire brings it to life, showing customers exactly what to expect before a single wire is installed. Design engineering avoids costly mistakes by ensuring all the details of your project co-exist exactly how you want them to – without a single hiccup in the end product.

Book some time with us right now to get started!

Lightsource Live

Join Livewire for the second Lightsource Live event, hosted at our Richmond headquarters on February 26th, 2026. If you think home automation is too complex or difficult to work with, you’ll learn it’s quite the opposite.

From our home to yours, step into a hands-on experience featuring the latest in lighting technology, design solutions, and true home automation. This RSVP-only event is for architects, interior designers, builders, plus anyone interested in upgrading their home or business. Transform the spaces you design and maximize the ambiance of each environment you create.

Event Highlights:

• Discover: Turnkey, fully customizable lighting solutions for homes and businesses.
• Interactive Demos: Engage with the latest lighting solutions in real-time. Learn all the expert insights of each so you can offer the best set-up for any preference.
• Networking Opportunities: Build meaningful relationships with industry professionals, peers, and lighting experts. Expand your network while sharing ideas and inspiration.
• Exclusive Previews: Get exclusive previews of our newest products and designs before they hit the market. Be the trendsetter that bring fresh ideas to your projects.

Event Details:

Date: February 26, 2026
Time: 4:00 PM – 7:00 PM
Location: Livewire Headquarters, 4901 West Clay St, Richmond, VA 23230
Suggested Attire: Business Casual

Spots are limited so RSVP today before it’s too late!

Meet our new team member: Eli Johnson

How do you know your smart home vision won’t fall flat?

Most people can’t visualize what their system will look like, and they end up disappointed. That’s where Eli Johnson comes in. With 3D renders, immersive planning tools, and a background in AV design, Eli brings your space to life before we even touch a single wire.

With Eli Johnson on our team, we make your design experience smoother, clearer, and more exciting than ever. Eli brings over a decade of custom AV experience, ensuring every project is tailored to your space and needs.

Using tools like AutoCAD, Eli creates a full picture of what your final installation will look like. With his designs, you don’t just see a plan, you experience your project before it begins. This immersive 3D view lets you make decisions with confidence, knowing exactly how your installation will look and feel.

These designs make your projects move faster. Through what we call support documentation, we provide a clear visual for you as the customer and detailed installation plans for our technicians and remote support team. The result is smoother, more efficient installations across every project, residential or commercial.

See. Touch. Explore. Design engineering is just the beginning. At our Design Center, you can test fabrics and color swatches, explore smart tech features, and experience your project hands-on. Book your appointment today and step into your project before it even begins!

Visit the Design Center – and book your Ketra Experience today.

Whizzy Wig (WYSIWYG): What you see is what you get.

It’s an Amazon world and we all can simply buy something with a click. But how do you trust that this product is the right fit for you? For big investments, you usually get the chance to “test drive” your product, whether it is touring a new home, test driving a car, or sampling new tech at the store.

Smart technology is no different. At Livewire, our “test drive” comes through 3D rendered projects. Every home and business is unique, with its own challenges and goals. We do not believe in a one-size-fits-all approach. Our goal is to deliver customizable turnkey solutions for your space and needs.

How our new system designs will benefit you:

• Visual clarity: See exactly how your smart home or AV setup will look and feel before installation.
• Peace of mind: Know that your investment is right for your space and lifestyle.
• Customized solutions: Every design is tailored to your home or business, addressing unique needs and goals.
• Efficient installations: Detailed plans and support documentation make setup faster, smoother, and easier to maintain.
• Confidence for everyone: Customers and installers alike have a clear understanding of the project from start to finish.

See what your project could look like – it takes just 15 minutes to get started. Schedule a consultation with our sales team!

Final Thoughts

I don’t know how anyone can build a house from just a set of 2D plans. It’s the same with what we do. How are you going to envision this without seeing it? Many of our clients are emotional buyers, especially in the residential space, so we want to show them the product, what it looks like, what it sounds like, what it feels like. They should be able to see and experience it so they know exactly what they are getting and how it will fit in their space.

– Eli Johnson